Affiliate Programs

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Affiliate Programs: Audits, Launches, Management

For two decades I have been making my living with affiliate programs, primarily for outdoor lifestyle retailers and direct-to-consumer brands.

My first website, GravityFed, was built while working and living at the Goldminer’s Daughter ski lodge in Alta, Utah. We were publishing ski bum stories and product reviews first, and then discovered affiliate marketing later.

Other websites like The Daily Pow were launched, and I soon found myself managing affiliate marketing for Backcountry.com. That was just the beginning.

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Affiliate Program Services

Program Audit

Get better insight into your partnership types, messaging, ads, and the general health of the channel. I can take a deep dive to see where you stand with your current affiliate program.

Set-up & Launch

I will manage the technical integration, competitive analysis, set-up, messaging, and launch of your program on the affiliate tracking platform that makes the most sense for your brand.

Affiliate Management

Affiliate program management is crucial and it includes monitoring day-to-day insights, recruitment, activation, and publisher relationship building as the corner stones of retention, and loyal partnerships.

Creative Services

Creative assets for affiliate marketing are generally limited to IAB standard banner ad units for both web and mobile. Creative services are available that include evergreen and promotional banner ad unit design.

Strategy

Do you have program management covered, but need help with strategy? Excellent. I can provide a fresh and informed perspective of the long game, including milestones, KPIs to monitor, and realistic expectations.

Partner Development

Recruiting and onboarding publisher partnerships is one thing, activation is another. I will work closely with all your partner types on content ideas, conversion tactics, and general affiliate marketing best practices.

Director of HELPing

Consultation and management services for affiliate marketing, SEO, and social media.