I started building web pages after taking an elective course on HTML and the Internet in graduate school at Alfred University. My background was not computers or tech. I did however enjoy the course, and with my attention to detail, I picked up web page building quickly.
I co-founded a rudimentary web site building company in Ithaca, NY. We were able to secure and maintain a respectable list of clients in the early days of the web, while continuously learning more about website publishing and development.
With my respective experiences as a website publisher and affiliate marketer, I was hired by Backcountry to manage their affiliate program on Commission Junction. A series of brainstorming sessions over coffee with a colleague there led to the initial concept, and launch of AvantLink.com.
I parted with Backcountry and became co-founder (as well as the first employee) of the AvantLink affiliate network, a proprietary technology platform for web retailers that set-out to compete with established networks like Commission Junction. From a foundation of advanced technology and effective brand leadership, AvantLink has become a respected company with dedicated networks in the US, Canada and Australia.
After an incredible and fulfilling nine years I parted with AvantLink to shift gears, change the pace and get fresh perspective. I am dedicated to being a good mentor, providing a quality service, preserving the integrity of performance marketing and helping others succeed online. It's very rewarding to #BeTheHelper and watch the light bulbs turn on in the minds of others.
I was hired by an affiliate agency to help launch outreach and influencer marketing services. After a few months I began intensive market research and joined several influencer marketing and brand ambassador platforms. It occured to me that I had the perfect foundation with GravityFed to build an influencer marekting platform for the outdoor industry.
I have been working in the retail advertiser segment of affiliate marketing since 2000. My rounded and unique perspective comes from success as a publisher, program manager and former network owner/co-founder. I can help you launch, audit, or learn to run a balanced, ROI-positive affiliate program.
I have created and developed several brand concepts and Internet businesses. Most recently with AvantLink, I used strategic web branding and communications to penetrate a competitive space and drive globally recognized growth. I can help you craft the ideal brand strategy for your online business.
Every affiliate program needs good representation. An investment in an experienced manager will save you money and better serve your brand. There are main components of this role, but many more obscure tricks, tips and relationships to leverage. I can help to manage the affairs of, and represent your, affiliate program.
Influencer marketing focuses on using personal brands, web communities and leaders to drive your brand's message to a larger market. Rather than marketing to a group of consumers, let me instead introduce you to relevant bloggers or other influencers who can help inspire, and get the word out for you.
Advertisers of all kinds have used content to disseminate information about a brand for over a century. Content marketing is also a crucial component of your online and influencer marketing strategy. I can help you engage customers more effectively with the consistency of detail-oriented, uniformed content across channels and communities.
Uniformed messaging, content curation, and engagement with your brand matters, but it's a lot to keep up with and do effectively. Let me help by learning about your business and mission, then by either teaching you to how to manage your social channels to drive engagement, or by taking it off your plate altogether.