Influencer Marketing & Brand Management

About >>  

The Director of Helping is a web marketing advocate and mentor, providing business services that help organizations succeed online.

I have been helping companies and other people in a professional capacity online since 2000. From 2001-2015 my focus was performance marketing. Within that continuously evolving space I have made a living as an affiliate-STILL! (aka, "publisher"), program manager and network co-founder and owner.

More recently... an enlightening deep dive and pivot to influencer marketing, of which affiliate is just one component, has brought me back to where I started: Content!

Services >>  

Influencer Campaign Management, Branding, Content, and Outreach

Leverage 15 years of high-level Internet business experience in digital marketing, branding, communications, content, outreach, design, ecommerce, optimization and PR.

Affiliate Marketing (Audit)

I have been working in the retail advertiser segment of affiliate marketing since 2000. My rounded and unique perspective comes from success as a publisher, program manager and former network owner/co-founder. I can help you launch, audit, or learn to run a balanced, ROI-positive affiliate program.


I have created and developed several brand concepts and Internet businesses. Most recently with AvantLink, I used strategic web branding and communications to penetrate a competitive space and drive globally recognized growth. I can help you craft the ideal brand strategy for your online business.

Program Management

Every affiliate program needs good representation. An investment in an experienced manager will save you money and better serve your brand. There are main components of this role, but many more obscure tricks, tips and relationships to leverage. I can help to manage the affairs of, and represent your, affiliate program.

Influencer Marketing/Outreach

Influencer marketing focuses on using personal brands, web communities and leaders to drive your brand's message to a larger market. Rather than marketing to a group of consumers, let me instead introduce you to relevant bloggers or other influencers who can help inspire, and get the word out for you.

Content Marketing

Advertisers of all kinds have used content to disseminate information about a brand for over a century. Content marketing is also a crucial component of your online and influencer marketing strategy. I can help you engage customers more effectively with the consistency of detail-oriented, uniformed content across channels and communities.

Social Media Marketing

Uniformed messaging, content curation, and engagement with your brand matters, but it's a lot to keep up with and do effectively. Let me help by learning about your business and mission, then by either teaching you to how to manage your social channels to drive engagement, or by taking it off your plate altogether.


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